Kotler on Marketing.pdf

Kotler on Marketing

Philip Kotler


State-of-the-art guide to marketing strategies and tactics. Kotler has combined the expertise of his textbooks and world renowned seminars into this practical all-in-one book, covering all area from assessing customers needs and wants to build brand equity to creating loyal and long-term customers.



Sayfa Sayısı: 272

Baskı Yılı: 2001


Dili: İngilizce
Yayınevi: Free Press

Philip Kotler's name is synonymous with marketing. His textbooks have sold more than 3 million copies in 20 languages and are read as the marketing gospel in 58 countries. Now Kotler on Marketing offers his long-awaited, essential guide to marketing for managers, freshly written based on his phenomenally successful worldwide lectures on marketing for the new millennium. Amazon.in - Buy Kotler On Marketing: How To Create, Win, and Dominate Markets book online at best prices in India on Amazon.in. Read Kotler On Marketing: How To Create, Win, and Dominate Markets book reviews & author details and more at Amazon.in. Free delivery on qualified orders.

2.79 MB Dosya boyutu
9780684860473 ISBN

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Güncel Notlar

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ACAR YALÇIN

America knows how to market itself, its products, and its ideas. For better or for worse, for richer or poorer, American marketing creativity, power...

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KORKMAZ YAVUZ

All content in this area was uploaded by Philip Kotler on Mar 18, 2015. The following is a highlighted summary of the book, Kotler on Marketing, published by Free Press.

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DOĞAN KARA

Oct 11, 2009 ... Late last week, Guy Kawasaki was all-atwitter (and otherwise) with Phil Kotler's description of Marketing 3.0. He even included a picture of the ... By Philip Kotler. Reviewed by. R.M. (Erik) Gordon. IN 1965, A YOUNG professor published an article in the Journal of Marketing entitled "Behavioral Models for ...

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ÖZTÜRK ÖZDEMİR

‎Philip Kotler's name is synonymous with marketing. His textbooks have sold more than 3 million copies in 20 languages and are read as the marketing gospel in 58 countries. Now Kotler on Marketing offers his long-awaited, essential guide to marketing for managers, freshly written based on his… 20.08.2001

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ÇELİK YILDIRIM

11.12.2012